David Foot


David Foot



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David K. Foot, Professor of Economics at the University of Toronto, is the author of the best-selling books Boom, Bust & Echo: How to Profit the Coming Demographic Shift and the updated paperback, Boom, Bust & Echo: Profiting the Demographic Shift in the 21st Century*. These books are based on his research on the economic impacts of demographic change and on the resulting implications for both private and public policies. These books have sold more than 300,000 copies and were on the Canadian best-seller lists for over 3 years.

David Foot is an outspoken and controversial demographics expert who can bring to life demographic statistics and make the aging of society relevant to any group. He explores how changing demographics, especially the aging of the massive boomer generation, and the entry of their children, the echo generation, into the market and workplace, will redefine society's needs.

Dr. Foot contends that demographics explains two-thirds of everything -- whether the subject is business planning, marketing, human resources, career planning, corporate organization, the stock market, housing, education, health, recreation, leisure, and social and global trends. Change can't be avoided, but it can be anticipated and managed. With an understanding of demographics, a business, an individual or a government has a strong foundation upon which to build an understanding of the past and a vision for the future.


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