Mark McCrindle


Mark McCrindle

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Mark McCrindle is a social researcher with an international reputation for tracking emerging trends, demographic change and customer shifts.

A regular social commentator for prominent media channels, Mark's understanding of the key issues facing the emerging generations generations as well as his engaging communication style, places him in high demand as a commentator in the press, on radio and on television shows such as Sunrise, The Today Show, 7pm Project, A Current Affair, Today Tonight, 2UE and ABC.

Mark is the Director of McCrindle Research, whose clients include over 100 multinational organisations. His highly valued research and reports have developed his renown as a futurist, demographer and social commentator.

Highly regarded for his multi-faceted presentations, Mark brings a fresh approach to his keynote addresses at conferences, boardroom briefings or facilitated workshops.

Mark graduated from the University of NSW with a BSc (Psychology) after which he completed a Masters degree (MA) in sociology and he is qualified with the research industry's highest accreditation: QPMR(Qualified Practising Market Researcher). Mark is the author of three books on emerging trends and social change: The ABC of XYZ: Understanding the Global Generations published by UNSW Press, Word Up: A Lexicon and Guide to Communication in the 21st Century published by Halstead Press and The Power of Good published by Hybrid Publishers.


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