Simon Hammond


Simon Hammond

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For more than two decades, Simon Hammond has pushed the boundaries of traditional thinking to provoke creative change within Australian business.

His telling observations of mainstream behaviour challenge many accepted conventions and throw new light on the real opportunities open to Australian business today.

In a world short on heroes and quality role models, Hammond believes that businesses have a much more important role to play in society if they define what they stand for and articulate their position well.

With his current agency, Bastion, he continues to create business change through radical new marketing and branding methodologies for some of the country's best known brands, including, Westpac, Medibank Private, Boost.

Simon has written three successful books, Guts, BE Brands; where Hammond puts forward a powerfully simple new method to create the great 21st century brand, and his third book CEO of Earth.

A sought-after social commentator and motivational speaker, Hammond continues to write and direct key creative projects.


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