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Austin Begg

In 2003 The Australian Financial Review referred to Austin Begg as an 'industry stalwart'.

In a career spanning 40 years Austin has created and transformed some of Australia's biggest local and global brands. He has worked with some of Australia's most successful companies and entrepreneurs. His influence can still be seen in almost every main street and supermarket in Australia. And, he is still working at transforming and re inventing companies and brands to deliver increased shareholder value.

Austin likes to refer to himself as a strategist and 'hands - on' entrepreneur. He has an un blemished track record of successful achievements across a myriad of diverse brands and corporations. He can smell success and failure very quickly and reckons anyone can be successful if they are prepared to take considered risks and build a committed team to plan and implement their goals. This is reflected in a recent announcement South Pacific Tyres that the Traffic branding and business model for Goodyear Autocare will be launched across 13 countries in Asia in 2007-8.

He ranks his most important achievement recently as the strategy that has raised over $800,000 in royalties for the Cancer Council in the past 3 years.