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Carolin Dahlman

Carolin Dahlman runs The Love Group, an Australian consultancy for advertising agencies, marketers and brands who want to understand and touch people emotionally.

Carolin has an original background; she started out as a political writer in Sweden, turned into a specialist in consumer insights, and then left it all to move to Australia to be a love coach, helping people find love, keep love and love themselves. She has published five books (one is out in 3 languages). A book about love branding out soon.

"Love branding" is a new concept, merging business with love, creating a fresh perspective on branding and business, never before seen in the world. Loyal, happy and positive customers will take companies to long term success. When a customer loves a brand she is willing to pay more, buy more, come back and recommend the brand to friends.

In this talk you will learn the power of reaching the heart of your customers, and not just catch their eyes. How to touch the five senses. How to be attractive for buyers and how to understand the market. How to get love.

Talks on Love branding:

"How to attract and keep customers"

"What a love coach can teach a CEO"