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Rick Barrera

Over 20 years ago, Rick Barrera founded his speaking, consulting and training firm to identify and teach the distinctions industry leaders use to produce exceptional results. Best known for incorporating the latest research with real life examples, Rick has a profound impact on organizations.

Prior to speaking, Rick's selling career included retail and business-to-business sales, camera and audio-visual equipment, sporting goods, and farm equipment and supplies among others. Rick has co-authored two business-best sellers, "Non-Manipulative Selling," and "Collaborative Selling." Penguin Putnam will be releasing Rick's new book, "TouchPoint Branding" in January of 2004. In this most recently developed program, Rick discusses the intersection of your customers' point of contact with your business and how you can develop systems in each area to ensure flawless consistency.

"Fast Forward" is Rick's most popular program, designed to help organizations understand how their marketplace is continuously being changed by customers, competitors and technology.