Craig Bacon

By the age of 33 Craig Bacon was a General Manager at Australia’s largest financial institution, National Australia Bank. From processing direct marketing responses with Colonial Mutual as a school leaver, Craig went on to hold key executive positions in life insurance, funds management, financial planning, sales and distribution and for a time an adviser to NAB’s most inner sanctums; the Global Executive Leadership Team and Principal Board.

He is a highly regarded presenter and commentator, regularly contributing to finance industry journals and other media, hosted MFPTV on NAB’s internal TV network and fronted NAB’s “Did you know . . . ” radio commercials.

Craig didn’t gain his access to the ‘Executive Club’ courtesy of a University Degree or a professional services background, which is often the key these days, he earned his access because of his expertise in understanding the common ground between customer needs and wants, employee esteem and organisational expectations.

“Mutual gain is the foundation of all business transactions, yet it is rarely explicitly considered” Craig says. “Those who explicitly know the value to the customer, themselves and their employer are the salespeople that everyone wants working for them”

Topics: Business, Finance, Management, Marketing, Master of Ceremonies, Media

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