Canna Campbell

Creator of SugarMumma.TV & the $1000 Project


After a successful career as a financial planner at a major bank, Canna was inspired to begin her entrepreneurial journey by starting her own business (SASS Financial) & educating the everyday people about personal finances. She launched her YouTube channel SugarMammaTV after realising there was a need to connect with people who felt intimidated, confused & overwhelmed by personal finances. Through her nurturing approach to educating and helping others achieve their financial goals, Canna’s audience grew to a global community of like-minded individuals who share passionately in her mission to better their lives through mindful & sustainable financial freedom.

Canna says, “Through having conversations with people about money, I realised there was a massive gap in financial literacy & that people were holding themselves back from creating a more financially stress-free life for themselves. So many people assume a financial planner wears a suit, sits behind a desk & will tell them to stop spending. This is not the case at all, it is all about balance & baby steps which are aligned to powerful & meaningful goals”.

As a regular paid guest on Channel 9’s Today Show, Today Extra & Today Weekend, Canna is frequently featured in the media and is invited to comment on the latest trends, news and research relating to finance and investment. Her inspiring content is covered by the Daily Mail on a fortnightly basis and she has been quoted by
The New York Times as someone who offers “a glamorous vision of a life in minimalism and saving”.

As an author of a best-selling book The $1000 Project, Canna’s publishing journey is thriving as she releases her second book Mindful Money in August 2019. She is frequently invited to share her knowledge as a keynote speaker at empowering and inspiring conferences held by the likes of VOGUE Codes & Business Chicks.
With a growing number of engaged viewers who consistently come back to her for savvy financial solutions, strategies and hacks, Canna’s content continues to evolve. She embraces and advocates not only financial wellbeing but also mental wellbeing & achieving holistic health. She builds her audience by presenting the most authentic version of herself and is transparently & passionately sharing her life with her viewers and inviting them to become a part of her journey. Canna’s warm, friendly and nurturing manner of educating the everyday people about finance speaks to an audience who has never received financial help in such an empowering and motherly approach.


Talking Points
My Story
5 Steps to Jump Start Your Financial Health
Inside Story of The $1000 Project
Why Females Need To Take Control Of Their Finances
Workshop: How To Get Out Of Debt
The Magical Light of PND & PTSS
The Struggle of The Juggle
Excitement to Excellence