Caroline Pemberton

Adventure storyteller and travel presenter


Caroline Pemberton is a renowned speaker, television presenter and producer who once upon a time, was Miss Australia… but don’t let the sash and tiara deceive you as she’s the last thing you might expect from a stereotypical beauty queen.

More down to earth than diva, she’s an adventurer, a traveller and a master storyteller who is willing to share fascinating tales and some of the powerful learnings she’s garnered from a life on the road.

Comfortable in front of the camera and behind the lens, she is most in demand for her ‘Power of Storytelling & Why Your Content Marketing Sux’ keynote as she deeply understands the commercial power of a great tale, well told.

In today’s world good content is not just King… but King, Queen & Court. A great piece of marketing with a solid story will not only connect you to your audience and convert them into customers but has the power to make advertising feel like entertainment that people actually want to watch, like and share. We all know it needs to be part of our strategy but we often get stuck on how to do it.

Caroline can break it down, show the money making power of it, why it works from a neuroscience perspective and then how to do it in a simple, engaging and fascinating presentation.

Following the pageant (which she fell into through charity work) Caroline hung up the high heels, quit the catwalk and broke a new trail, travelling the world to tell its stories. She coined the nickname MissAdventure in the process. It suits her better. A decade down the track and she’s made a mark for herself in the industry, capturing audiences week in and week out on free to air television specialising in travel, lifestyle, adventure and wellness.

She’s filed stories from all 7 continents for the likes of Red Bull, Outside TV and the top rating travel program Getaway to name but a few.

Caroline also speaks on topics as diverse as:

*BeYoutiful You… Lessons in Vulnerability, Authenticity & Self Acceptance (All the things surviving a beauty pageant taught her)

*Real Body Image…Having worked as a model for more than half her life, Caroline is a fierce proponent of healthy body image and draws upon her unique experiences to highlight the unrealistic expectations and the dangers we face in a social media world that breeds a climate of comparison. She stands by the idea that it isn’t about what your body looks like, but about what it can do that is most important.

*Adventure is the Answer – The power of stretching your boundaries, why failure is a critical part of success and how everyday adventures and challenges can shape your character.

*Logging off & Living – the power of unplugging and finding digital balance in our hyper connected world

Down to earth she has a conversational, openhearted style that can engage any audience or crowd.

Off the stage, she is a well-published travel writer and an experienced tourism spokesperson consulting with destination marketing organisations and tourism boards the world over on their marketing strategy and content creation. A recognised voice in the adventure travel industry she is one of the founders of the Australian Women’s Adventure Alliance as well as running her own movement under her MissAdventure brand that empowers the next generation of girls through adventure.

She enjoys paragliding, surfing, boxing, canyoning, mountain biking, diving, skiing and mountaineering. Her weirdest and most wonderful globe-trotting memories include ice-climbing at Mount Everest, cave diving beneath rural farmlands, joining a successful paragliding world record in Bali, heli-MTBing the Southern Alps, wearing the blood, sweat and tears of the Kokoda trail and ski mountaineering one of the seven summits in Russia.


Talking Points
The Power of Storytelling & Why Your Content Marketing Sux
The Importance of Vulnerability, Authenticity & Self- Acceptance
7 Lessons in Failure from one of the 7 Summits
Log Off & Live
Real Body Image
From Miss Australia to MissAdventure
Experienced MC
Presentation Skills & Media Speaker