Dr. Paul Harrison

Consumer behaviour expert.


Dr Paul Harrison teaches MBA students at the Deakin Business School, is the co-director of The Centre for Consumer and Organisational Wellbeing in the Faculty of Business and Law, and the visiting professor of marketing, human resource management and governance at Universitá Cattolica del Sacro Cuore in Milan, Italy.

He researches, consults and advises government, industry and NGOs predominantly in the field of consumer behaviour and communication theory.

Current work

In addition to his academic work at Deakin University, Paul is a director of the Telecommunications Industry Ombudsman, former chair of the Asylum Seeker Resource Centre, and a member of the Consumer Insights Panel at the Essential Services Commission and VicHealth’s Expert Panel in Social Marketing.

Paul is also co-host of ABC Radio National’s consumer behaviour program, Talking Shop, and appears on, and advises the ABC1 program, The Checkout, on consumer affairs issues.

Previous experience

Video auto-ethnography: He pioneered the technique of video auto-ethnography as a means of understanding the complexity of consumer decision-making in situ, which he has used in multiple projects including in his work with Yale University in the area of healthy eating, and his examination of the journey that consumers follow when purchasing a smart phone.

Advisor: He has advised or consulted to organisations such as Nestle, the Therapeutic Goods Administration (TGA), the Australian Competition and Consumer Commission, and eBay on issues related to the consumer behaviour.


Talking Points
Emotional and Rational Decision-Making
How People Make Decisions in Volatile Times
Selling Happiness: How marketing influences us when we're not looking
What is a Smart Choice?
Identity and Tribes: Looking for meaning in what we buy
Why Consumers Don't Read the Terms and Conditions
The Psychology of Marketing
Mind the Gap: The desired versus the actual self
Faith, Hope, and Vanity: How marketers influence us to buy New Website