Over 30 years in the highly competitive advertising industry, Ian Elliot rose from mail boy to CEO and Chairman of Australia’s biggest agency, George Patterson. He’s a master strategist in brand building and new business acquisition. He draws experience from some of the world’s major companies, his own entrepreneurial endeavors and his learning from the Harvard Business School AMP where he was class valedictorian.
Ian’s specialisation is in the area of brand strategy and competitive advantage. He’s best known as the architect of the Optus brand having developed the brand essence from a clean sheet of paper and then delivering the YES campaign, which is heralded as one of the most successful in Australian history and has helped make Optus a dominant player on the Australian Telecommunications scene.
Speaking engagements include keynote speaker status at Fort Bragg North Carolina addressing 600 officers from The US Army Special Forces (Green Berets) and at The US Masters Golf addressing 300 CEOs and senior management of Fortune 500 companies. In Australia, Ian has spoken to over 30,000 people in the JME category as well as major corporate conferences for Citibank and Ernst & Young.
Ian Elliot is an imaginative energetic, strategic thinker and a highly articulate motivator whose talents encompass high level creative, marketing and communication skills. He has an ability to move, motivate and communicate with people and his presentations are outstanding. They have a positive impact that reflects increased performance and results.