Jess and Stef Dadon

Co-Founders of Twoobs, How Two Live


Australian sisters Jess and Stef Dadon are fashion personalities, entrepreneurs and changemakers.

After one too many blisters encountered travelling to global fashion weeks in their former lives as fashion bloggers, the sisters discovered a need for beautiful & comfortable shoes, so in 2016 they launched their vegan footwear label TWOOBS. Working in the industry for many years led them to become acutely aware of fashion’s catastrophic impact on the environment, which is why TWOOBS’ core focus is to save the planet.

Current Work:

A leader in the Australian environmental fashion space, TWOOBS makes award-winning vegan sandals that are seriously comfy and built to last, crafted from natural & repurposed materials, including recycled plastics and carbon-absorbing sugarcane.

The shoes have been spotted on the likes of Rose Byrne and Alok Vaid-Menon with celebrities and influencers alike gravitating to the brand’s strong values.

TWOOBS is PETA-Approved Vegan, 100% carbon neutral, features an inclusive size range from 36-45, and has a first-of-its-kind recycling program where customers’ old shoes are recycled in exchange for a $10 voucher.

Jess and Stef are passionate about inspiring change in the fashion industry and giving people the tools to live their lives more sustainably. They host the weekly podcast Hey TWOOBS! where they explore a different question each week to figure out: Can we save the planet… but make it fashion?


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