Kevin Roberts

Founder Red Rose Consulting.

Profile

Kevin is Founder of Red Rose Consulting, which counsels business leaders and employees on creative thinking, marketing, and leadership. He is Chair of the following organisations: Unfiltered (business education platform); Beattie Communications (UK creative communications consultancy); My Food Bag (New Zealand home food delivery service); and CricHQ (the world’s largest digital platform for cricket).

Current work

Kevin is Honorary Professor in leadership, innovation, and creativity at universities in England, Canada, and New Zealand, and advises national organizations and global brands across commerce, media, and sport. In 2013, Kevin, a New Zealand citizen, was made a Companion of the New Zealand Order of Merit (CNZM) for services to business and the community.

Previous experience

Brands: Kevin’s career was built in sales, marketing, and leadership roles at Mary Quant, Gillette, Procter & Gamble, Pepsi-Co, Lion Nathan, Saatchi & Saatchi (17 years as CEO worldwide) and Publicis Groupe.

Author: Kevin has authored several books including 64 Shots: Leadership in a Crazy World (2016) and Lovemarks: The Future Beyond Brands (2004), published in 18 languages.

Awards: Lovemarks was named one of the ten Ideas of the Decade by Advertising Age in 2009. He is a former director of the New Zealand Rugby Union and former chairman of USA Rugby. He also served on the Board of New Zealand Football and as a Trustee for a Team New Zealand America’s Cup challenge.

Expertise

Talking Points
Leadership in a Crazy World
Turn Your Brand into a Lovemark
The Future of Engagement: Big Data + Big Emotion
Creative Leadership in the Age of Now
Creative Thinking

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