Kim McDonnell

Social Impact Innovator Shifting Mindsets to Create Social & Economic Change


Kim McDonnell is an entrepreneur, strategic marketer, author and the Founder of Thankful.

Kim has spent over 25 years working in the Australian advertising, digital and data-driven marketing industry at international agencies including Leo Burnett and Publicis Worldwide as well as her own award-winning agency CUBED Communications, which was founded in 2005 and sold to Publicis Worldwide in 2014.

In 2013 Kim founded Thankful, a social enterprise that is supported by more than 20 years of scientific research.

Under Kim’s guidance, Thankful’s innovative model merges philanthropy and business to create a positive, sustainable, and scalable impact. She is committed to unifying influencers, thought leaders, brands and organisations to create the most significant impact for communities in Australia and beyond.

Kim has spoken at the United Nations, was a member of the Professional Business Council Mount Sinai Adolescent Health Center, and an Honorary Adviser to the NGO Committee on Sustainable Development NY, and has been featured in Forbes and numerous other local and global publications.


Talking Points
The Thankful Imperative: How thankful moments can make your world, and the planet, a better place
Impact Matters: Why Doing Good Is Good For Business
Leading a Life of Purpose
Agriculture and Sustainability