Mark McCrindle

Social researcher, demographer and futurist.


Mark McCrindle is a social researcher and futurist with an international following. He is recognised as a leader in tracking emerging issues and researching social trends. As an award-winning social researcher Mark has appeared across many television networks and other media. He is a best-selling author, an influential thought leader, TEDx speaker and Principal of McCrindle Research. His advisory, communications and research company, McCrindle, count among its clients more than 100 of Australia’s largest companies and leading international brands.

Current Work:

Mark’s highly valued research and reports, presented through infographics, data visualisations, videos, media input, resources, and blogs, have developed his regard as an expert demographer, futurist and social commentator. Mark brings a fresh approach to his research-based boardroom briefings, executive workshops, strategy sessions and keynotes. Equipped with the latest findings and presented in a customised and innovative way, Mark is an in-demand communicator.

Mark sits on a number of government, charity and industry boards, and is the author of three books on emerging trends and social change. The ABC of XYZ: Understanding the Global Generations, Word Up: A Lexicon and Guide to Communication in the 21st Century and The Power of Good.


Talking Points
Changing times, emerging trends; The top 5 trends transforming organisations
Understanding and engaging with the ever-changing customer
A demographic snapshot of Australia: Now and towards 2030
Understanding and engaging with Generation Z
Leading teams in changing times
The Future Forum
21st Century Consumers and The Key Influence Upon Them
Understanding and Engaging with the New Generations
Communication Skills for the 21st Century
Trends and Tactics with Social Media: Engaging with New Communities, Connecting with Emerging Customers
Bringing Research Data to Life
Recruiting, Retaining & Training the New Generations at Work
Leading, Innovating and Thriving Amidst Transformative Times
The Top 5 Trends Transforming Buildings and the Industry
The Top 5 Trends Transforming the Aged Care Sector
A Snapshot of the Changes Transforming Real Estate
Engaging with Today’s Students, Communicating with Prospective Parents
The Top Trends Transforming Students, Institutions & Society
Australian Careers Now and Towards 2030
The Future of Education
Leadership in Anxious Times - Building Resilient Organisations
Foresight - Understanding the Trends to Prepare for the Future
The Future of Learning
Connecting with Customers in Changing Times; Thriving in the Screenage and Communicating with Consumers from a Distance
Changing times, emerging trends: The future of big data and the metaverse