Mark Ritson

Renowned marketing and branding expert.


Mark Ritson is an internationally renowned marketing and branding expert.

Professor: Mark is a former Professor of Marketing at Melbourne Business School. He has a PhD in Marketing and has been a marketing professor at London Business School, MIT Sloan (visiting) and the University of Minnesota. He has also received MBA teaching awards at LBS, MIT, Singapore Management University and MBS. Furthermore he teaches a Mini MBA in Marketing online twice a year.

Consultant Mark has worked globally as a private marketing consultant for organisations such as Baxter, Loewe, McKinsey, PepsiCo, Subaru, Eli Lilly, Donna Karan, Westpac, Shiseido, Flight Centre, Johnson & Johnson, De Beers, Sephora, Benefit, Amgen, Ericsson, Jurlique, Cloudy Bay, Unilever, KPMG, WD40 and the list goes on. For thirteen years he served as in-house professor for LVMH – the world’s largest luxury group – working in Europe with senior executives from brands such as Louis Vuitton, Dom Perignon and Hennessy.

Columnist: Mark has been writing a weekly column for Marketing Week for more than a decade. He is also a columnist for The Australian newspaper. On three occasions he has been judged the Business Columnist of the Year at the PPA Press Awards, the highest award for magazine journalism in the UK and was the British Society of Magazine Editors Business Columnist of the Year in 2018. His more scholarly publications include articles in the Sloan Management Review, Harvard Business Review, the Journal of Advertising and the Journal of Consumer Research. He also received the Ferber Award for his doctoral thesis.

Awards: In 2018 Mark was rated one of the “Power 50” most important people in media by AdNews, one of ten top business thinkers in Australia by Smart Company. He was recognised by the AMI with the Sir Charles McGrath Award, the highest honour for marketing in Australia.