Sarah Davidson (Holloway)

Spoonful of Sarah & Co-Founder of Matcha Maiden


Sarah Davidson (nee Holloway) began her working life as a mergers and acquisitions lawyer at a leading international law firm.

While she enjoyed several years building strong professional foundations, she found it increasingly challenging to reconcile the all-consuming corporate lifestyle with her personal passions for health, wellbeing, creativity, and adventure.

In pursuit of balance, Sarah and her partner started Matcha Maiden closing a gap they discovered in the health food space for matcha green tea powder, which rapidly escalated into a global market leader in the now-booming matcha category. Shortly after, the matcha mission developed into a physical venue and internationally acclaimed plant-based eatery, Matcha Mylkbar, named as Chris Hemsworth’s favourite cafe in Australia.

Current Work:

Sarah also hosts an award-winning podcast, Seize the Yay, which investigates the difference between success and happiness, the importance of cultivating joy, and showcases the down-to-earth, human side of her diverse and esteemed guests.

In 2020, Sarah expanded this philosophy into the Seize the Yay book and continues to encourage others far and wide to find what makes them ‘yay’.


Talking Points
How to Seize your Yay!