Simon Hammond

Social insights and creative change.


For over 30 years Simon Hammond has consistently defined the real drivers of social change and consumer behaviour.

At his heart, Hammond is a cultural anthropologist, stemming from his earliest training as an investigative journalist and suicide counsellor, to the last 30 years of making sense of modern consumerism, branding and customer connection.

His outspoken views on human connection, the power of belonging and his research & development of the concept of belief within business, has made Hammond a sought-after speaker and business advisor in North America, Europe and Sth East Asia, adding considerable value to boards and management teams in hundreds of major businesses.

As a writer and creative director, he has started national magazines, run talkback radio programs, authored three books on his provocative theories on modern branding, created the world’s first theatrical rock show for business that has played in over 20 countries and founded five of the most talked about creative marketing agencies over 3 decades, responsible for creating the compelling stories for hundreds of businesses in Australia and overseas.

His much sought after BE Branding philosophy and positioning process has reshaped the way the business world sees branding and his three books have provoked radical new thinking in the way executives create success.
His BE Branding philosophy has become a studied benchmark in brand positioning, currently being taught as a unit in Swinburne University’s Master of Marketing.

His presentations range from the ground-breaking business show, Lectern Rock, in which he ‘performs’ with a five piece rock band and theatrical set; to the more intimate BE Brands live with acoustic guitarist Sam Vandenberg; and his own solo show.

He challenges audiences to rethink the very essence of how a business connects with its target markets and how modern commerce is struggling to engage with the humanity of customers in a world of loud minorities. Using his powerful popular cultural insights, Hammond refocuses audiences on the art of storytelling and the necessity of purpose in business strategy.