Todd Sampson

Former chairman and CEO of Leo Burnett and co-creator of Earth Hour.


Todd Sampson was formerly the CEO and Chairman of Leo Burnett, the most awarded agency in Australia, whose clients include AAPT, Amstel, Australia Post, Caltex, Canon, Colgate Palmolive, Colonial First State, Diago, Energy Australia, Fairfax, Heineken, Macquarie Bank, Nestle, NRMA, Procter & Gamble (Herbal Essence & Max Factor), Rabobank, Samsung, Scope, Vero Insurance and WWF.

Current work

He’s an adventurer, award-winning documentary-maker, television presenter and businessman. The Financial Review and News Limited ranked him as one of the most influential executives in Australia. He currently sits on the Board of Directors of both Fairfax and Qantas. He is also the co-creator of the Earth Hour initiative, one of the largest environmental movements in history reaching over 1 billion people in 5500 cities worldwide. the coveted Titanium at Cannes and Yahoo Chair for Innovation in 2008. That same year Earth Hour was awarded B&T’s Creative Campaign of the Year in Australia and in 2009 it became the biggest environment movement in history with over one billion participants.

He is now the writer, producer and host of a number of international documentaries including Discovery Channel’s Redesign My Brain which won Documentary of the Year, BodyHack which has been nominated for Best Factual Series and Most Outstanding Documentary of the Year and more recently Life on The Line. One reviewer colourfully captured Todd’s unique approach, “If Bear Grylls, Louis Theroux and Brian Cox had a love child together, it would be Todd Sampson.”

Away from work, he enjoys mountain climbing and has completed an unguided ascent to the summit of Mount Everest.

Previous experience

TV: Todd started his television career on the critically acclaimed ABC series GRUEN which is still one of the most popular shows on television today. He

Advertising: The Financial Review called Todd the most influential advertising executive and a News Limited poll ranked him as the most influential leader in Australia. He has also been named one of the most influential men under 45 by Men’s Style and nominated for GQ‘s ‘Man of the Year’.

TV: He is also the breakout star of the smash hit ABC show Gruen , a regular host of Channel 10 news program The Project.


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