Tony Gattari

Retail, negotiation, sales and marketing guru.


Tony is a business educator. His passionate practical, real life and enthusiastic style makes him an ideal speaker for the ‘hard sessions’ others do not want.

Considered an authority in the arenas of sales, marketing, negotiation and retail, Tony Gattari was born and raised in Sydney’s outer Western suburbs to hard working Italian parents.

Previous experience
Deciding early on that he didn’t want an ordinary life,
Tony graduated from the University of Western Sydney with a business degree and secured a job as an organiser of Harvey Norman’s computer and communications division. Within a few years he was promoted to general manager and increased the division’s turnover from a healthy $12 million to a staggering $565 million.

At the height of his success, Tony left Harvey Norman and began his own venture – Smartbuy – in the field of online retailing. It was during this time that Tony’s courage was really tested, as he was forced to overcome technology stock crashes, collapsed business partnerships, nervous investors and a myriad of other problems. He quickly learnt that attitude to adversity was what determined true success in life. Tony survived a ‘perfect storm’ of market trouble and emerged as the CEO of a profitable technology company, bringing nearly all of his original employees with him.

In March 2002, Tony stepped down as CEO of Uniqueworld to set up a new company, Achievers Group Pty Ltd. Some of his large business clients include Cisco, Australia Post, Gloria Jeans, Harvey Norman, LG Electronics, Sanyo, Mortgage Choice, Rebel Sport and many other names in addition to more than 110 small to medium sized businesses. Tony also spent one year working as a CEO of a public listed retailer.

Known as a ‘doer’, Tony is also a powerful business speaker who has educated thousands of business owners around the world.

He is the co-author of
Pillars of Business Success and Marketing Success and has contributed as a key author to Secrets of Tops Sales Professionals Exposed and Secrets of Marketing Experts Exposed. His articles are read by over 200,000 people every month. He has also starred in a number of business training products and created and presented a business building program on cable TV.


Talking Points
Customer Service
Time Management