Wil Massara

Young Social Entrepreneur, Changemaker & Founder of Youth Leadership Academy Australia


Born with an entrepreneurial spirit, Wil began his first business venture at the age of just 11 – an aviation website aimed at creating a less stressful air travel experience. Over the years, he built up this business both within his hometown of Collie, Western Australia and on an international level through social media.

Since the age of 13, Wil has demonstrated a willingness to step forward and take on leadership roles within his community, including his school’s Student Executive and the Shire of Collie Youth Advisory Committee.

In February 2018 – at the age of just 15 – Wil launched Youth Leadership Academy Australia (YLAA) with the mission of empowering future leaders. Led by youth, for youth, YLAA’s first event – a one-day Western Australian Youth Leadership Conference – was held in Perth on August 28, 2018. The event attracted 65 students, who rated it as an overwhelming success in developing their leadership and confidence. Wil has now taken Youth Leadership Academy Australia nationwide, hosting and facilitating events, school programs and community engagement initiatives. Wil and his team have positively impacted over 20,000 young people, and are trusted by over 800 schools nationwide.

As well as facilitating meaningful youth conversations here in Australia, Wil has been privileged enough to speak at an international level. In June 2018, Wil delivered keynote addresses in North America and virtually in Europe.
As a 19-year-old working against the odds after not completing year 12, Wil was accepted into the Australian Institute of Management to study for his Masters in Business Administration (MBA).

Wil Massara is a young social entrepreneur with the goal to support teenagers, business leaders, educators entrepreneurs, authors and all those who cross his path to becoming more empowered and more equipped to act on their inspiration and businesses.

Wil began his entrepreneurial journey at 11 with an aviation consulting website, Planeapidea – The Wikipedia of Planes. Quickly moving through high school Wil become frustrated with the lack of leadership and business within the system, and at 15, I founded Youth Leadership Academy Australia.

Over the past 3 years, Wil has built the company to become a prominent brand supporting over 10,000 young people from over 500 schools across Australia. Additionally, Wil has had the privilege to speak all things business and leadership across the globe as a keynote speaker

Now Wil is studying for his Masters in Business Administration (MBA) to increase his knowledge and understanding of business and leadership.


Talking Points
Age. The Irrelevant Number.
A Teen's Perspective