Adam Ferrier

Thought Leader for Motivating Change through the Science of Behavioural Economics & Creativity

Profile

Adam Ferrier is the founder of THINKERBELL, an agency that creates ‘measured magic’, and was ranked 2021 number 1 Creative Agency in the world according to industry publication BestAds (first time ever awarded to an Australian agency). Leading Australian publication Mumbrella also lists THINKERBELL as Full Service, Creative, and PR 2021 Agency of the Year (the only time an agency has ever won all three titles in one year).

Adam is one of Australia’s leading consumer psychologists, a brand strategist, and an authority on Behavioural Economics. He’s also the author of ‘The Advertising Effect: How to change behaviour’ (Oxford) and ‘Stop Listening to the Customer: Try hearing your brand instead’ (Wiley), and A regular on the Gruen Transfer, 7’s Sunrise, and 10’s The Project.

The creator of the idea behind the WARC World Innovation prize (2013), and winner of the rare Cannes Gold Lion and Gold Effie double, Adam has won at all of the world’s major advertising shows. Adam also created the successful board game The Analyst (translated into four languages), s p a c e; an unconference where ‘ideas meet influence’, and a social cause agency called DOA (Decade of Action). Adam is also the co-host of ‘Black T-Shirts’ a podcast that delivers XXL creativity for marketers.

An unstoppable force in the Australian advertising landscape. Adam’s hands delegate the keys to embrace evidence-based creativity – whether to buy, perform or change – through cognitive behavioural psychology, hardcore creativity and a deep understanding of behavioural economics. Adam was also on the boards of social giving company Good Thnx, social influencing company TRIBE, and the Public Interest Journalism Initiative (PIJI).

Expertise

Talking Points
If Batman Owned your Business
The Advertising Effect: How to change behaviour
The Role of Reinvention: Embracing Evidence-Based Creativity to Transform business
Stop Listening to The Customer
Building Brands with Creativity

Media

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