Laurel Papworth
Metaverse Mentor
Profile
Laurel Papworth was Head of Community (and then Social) for virtual worlds like Sony Games and Iron Will games since 2001 and taught “How to Build Massive Engaged Communities” in games and on web2 social media platforms at the University of Sydney from 2005.
In 2005 Laurel also used her background in virtual currencies to submit a patent on decentralised currency for Play to Earn fitness using IoT, 3 years before Bitcoin.
She taught Augmented Reality community building to Facebook, Google and Microsoft in California in 2011.
Named by Forbes Magazine as Top 50 Most Influential Social and Online Community Expert, Laurel mentors companies visualising, building and managing Web3 and Metaverse solutions, merging technology, philosophy and social psychology to present a holistic Metaverse strategy.
Laurel has worked with Australian Parliament House, Sony, banks, Channel Ten and non-profits, she has 22,000 students studying her online courses and regularly plays World of Warcraft, Roblox and other games with her avatar, SilkCharm.
Media
Feedback
I want to thank Laurel for an insightful, stimulating, absorbing, thought-provoking and very entertaining full day on the entire social media landscape. The session was highly relevant for digital specialists, traditional marketers and PR professionals alike. It was full of very current information and lots of new material in a space that is often talked about but not often fully understood. I would happily recommend Laurel and look forward to working with her in the future.
Laurel delivered an informative and thought provoking session to a packed house, and was rated in the top five speakers for the overall Congress.
At Inforum Group's Social Media Workshop mid-August, Laurel once again demonstrated her depth of knowledge in all areas of social media and why she was named one of Forbes Magazine's 2012 Top 50 Social Media Influencers globally. After the first workshop which provided an overview, this time Laurel went through in detail a nine-step social media strategy, and the value of Pinterest and Google Plus and the feedback has been great. For many of us the workings of social media continue to challenge but Laurel reassures and educates and makes it all perfectly understandable!
