Laurel Papworth

Metaverse Mentor


Laurel Papworth was Head of Community (and then Social) for virtual worlds like Sony Games and Iron Will games since 2001 and taught “How to Build Massive Engaged Communities” in games and on web2 social media platforms at the University of Sydney from 2005.

In 2005 Laurel also used her background in virtual currencies to submit a patent on decentralised currency for Play to Earn fitness using IoT, 3 years before Bitcoin.
She taught Augmented Reality community building to Facebook, Google and Microsoft in California in 2011.

Named by Forbes Magazine as Top 50 Most Influential Social and Online Community Expert, Laurel mentors companies visualising, building and managing Web3 and Metaverse solutions, merging technology, philosophy and social psychology to present a holistic Metaverse strategy.

Laurel has worked with Australian Parliament House, Sony, banks, Channel Ten and non-profits, she has 22,000 students studying her online courses and regularly plays World of Warcraft, Roblox and other games with her avatar, SilkCharm.


Talking Points
How do we progress from Social Media and Web2 to Metaverse and Web3?
How will artificial intelligence change your industry?
Why did Facebook/Meta invest $10bn last year and even more this year, along with Microsoft and Accenture to build out #FutureOfWork human resources(HR) tools?
What is augmented reality?
The Metaverse, Global Bitcoin & Cryptocurrency
Avatars and Virtual Offices
Marketing & Sales Campaigns in the Metaverse