Laurel Papworth was Head of Community (and then Social) for virtual worlds like Sony Games and Iron Will games since 2001 and taught “How to Build Massive Engaged Communities” in games and on web2 social media platforms at the University of Sydney from 2005.
In 2005 Laurel also used her background in virtual currencies to submit a patent on decentralised currency for Play to Earn fitness using IoT, 3 years before Bitcoin.
She taught Augmented Reality community building to Facebook, Google and Microsoft in California in 2011.
Named by Forbes Magazine as Top 50 Most Influential Social and Online Community Expert, Laurel mentors companies visualising, building and managing Web3 and Metaverse solutions, merging technology, philosophy and social psychology to present a holistic Metaverse strategy.
Laurel has worked with Australian Parliament House, Sony, banks, Channel Ten and non-profits, she has 22,000 students studying her online courses and regularly plays World of Warcraft, Roblox and other games with her avatar, SilkCharm.