Peter Fisk

Author, marketing genius and the complete CEO.


Peter Fisk is an inspiring business author, keynote speaker, business school professor and strategic advisor. With a physics degree he managed brands like Concorde, led a strategy consulting firm, was CEO of a 400 person organisation, co-founded a technology-based start-up. He now runs his own business, and more.

Current work

Founder of GeniusWorks, a future strategy consulting firm based in London, working with business leadership teams to help them explore their future growth. He combines a stretching, inspiring, methodological and collaborative approach to help teams achieve more together.
Works with the leadership teams of many innovative companies, including Aeroflot, American Express, Bayer, BNP Paribas, Bosch, Coca Cola, Coty, Disney, GSK, Koc, McKinsey, Microsoft, Nestle, Nordea, Pfizer, Proctor & Gamble, PwC, Red Bull, Samsung, Savola, UAE Government, Unilever, Virgin, Volkswagen, and many more.

Professor of Strategy and Innovation at IE Business School in Madrid, where he is also Academic Director of their flagship Global Advanced Management Program for senior executives. He combines leadership, strategy and innovation disciplines, driven by the challenges and opportunities a new world of technological change.

Director of Thinkers50 Global, bringing together the best ideas in the world for business, and ranks the world’s top business thinkers. He also founded and hosts the European Business Forum, held each year in the Danish city of Odense, which has become “the Davos of business thinking”.

Previous experience

Author: Author of 7 business books including Gamechangers which explores the innovative business strategies of 100 companies, Creative Genius on strategic innovation inspired by Leonard da Vinci, People Planet Profit on sustainability, and Marketing Genius, how to accelerate growth. The books have been translated into 35 languages.


Talking Points
9.58: Achieving peak performance
Vision 2020: What is the future of your business?
Creativity: Rethinking business with Pablo Picasso
The New Marketing Agenda: From Alibaba to Zipcars
50 Strategies for Winning in an Economic Downturn
Becoming a Customer-centric Business
Einstein and Picasso Do Business Today
Winning for Customers in Good Times and Bad Times
Amazon to Zipcars: Shaping markets in your own vision
10 Strategies for Surviving and Thriving in Turbulent Times
50 Innovations that Changed our World
60 Minutes to Become a Marketing Genius
The Yin and Yang of Brands in Changing Markets
Branding with Beckham, Marketing with Madonna
Ubuntu: Harnessing the power of all of us