Steve Simpson

Leading international speaker on corporate culture.


Steve Simpson has been described as ‘Australia’s leading corporate culture authority’ and ‘the leading Australian Customer Care Guru’. He recognises that great corporate cultures enable strategic goals to be achieved and fuel employee engagement. Great corporate cultures create a measurable point of difference in terms of individual and organisational performance. Importantly, great corporate cultures can’t be copied.

But they don’t just happen by chance.

Current work
Steve Simpson has been invited to speak at conferences around the world for his truly unique insights into workplace cultures and how to unleash the potential that lies within.

Whether it’s creating a culture to deliver great service, helping leaders understand their role in shaping the culture, helping teams perform better, equipping people to revel in change initiatives or getting people to take safety seriously, Steve reveals how his concept of UGRs (unwritten ground rules) can be used to effect lasting, positive change.

Steve’s insights are not based on theory. In addition to his conference presentations, he has worked in-house with a range of organisations on different continents over extended period of time. He knows the pitfalls, traps, objections and issues that emerge when people are challenged to re-think the ‘way we do things around here’.

Steve is the author of two books including UGRs: Cracking the Corporate Culture Code. He is the co-author to a further three books, the latest being A Culture Turned.

He has a Masters Degree from the University of Alberta and was invited to undertake an Australian city lecture tour to co-present with Harvard University Professor Rosabeth Moss Kanter.

Steve has worked with organisations in countries including the UK, the US, the UAE, South Africa and various Asian countries.

Awards:The National Speakers Association of Australia: recognised Steve’s achievements by awarding him the prestigious 2015 Australian Educator of the Year Award.


Talking Points
_Cracking the Corporate Culture Code
Creating a Culture of Service
Leading Cultures
Change Fatigued? Look at Your Culture!
If You Think Safety is Important, Think About Your UGRs
Transforming Workplace Cultures - Introducing UGRs
Creating A Service Revolution
In The Driver's Seat - Leading Culture Change
UGRs And Change Management