Andy Lark

A globally awarded marketer and leader in social and digital technologies.


Andy has 25 years of experience across business-to-business and consumer sectors building successful businesses and leading award-winning marketing programs and teams, global technology brands, start-ups and the world’s hottest advertising and communications agencies. Andy was at the helm of executing the marketing strategies for Commonwealth Bank, Dell, and Emirates Team New Zealand during his tenure. For Commonwealth Bank, he and his team were responsible for the eWallet for smartphones and Facebook and the ‘Can’ Campaign, one of Australia’s largest brand campaigns.

Current work

Andy Lark is a globally awarded marketer and leader in social and digital technologies. He is the CEO of Group Lark and former Chief of Marketing and Online Officer for Australia’s leading financial institution, the Commonwealth Bank. He is also a partner at Number 8 Ventures, New Zealand’s leading technology venture capital firm, and is on the advisory boards of Xero, Xsigo and Professor Gary Hamel’s Management Innovation Exchange.

Today he leads Group Lark – a global consultancy that is driving brand and digital transformations for the world’s leading countries and enterprises. Group Lark helps great ideas flourish in a digital world and great brands design their future there.

Previous experience

Positions: Previously, he has occupied senior positions at Commonwealth Bank of Australia, Dell, LogLogic, Sun Microsystems, Nortel Networks and Fleishman Hillard International.

Awards: Andy has won over 100 awards for work in building brands and creating online capabilities, most notably the Flying Kiwi Award for outstanding contribution to technology and the Facebook Studio Award for the Commbank Community seeds.

Education: A native of Auckland, New Zealand, Andrew holds a bachelor’s degree from Auckland University.

Hobbies: When he is not immersed in work, he is a competitive sailor, a very non-competitive cyclist and writer. His Blog, The Daily Lark, is in the Top 100 ranked marketing blogs globally.


Talking Points
The New/New: Creating the Future Reslient Business
The New/New in Travel & Tourism: Creating a Future Reslienence
How to make love: Creating customer experiences that matter
Change or die: How innovation works
Marketing myths & mayhem: How brands and marketing must work
Learning from losers: Creating resilient businesses and people by thriving on failure.
Myths & mayhem: What marketers must do next